Market Research

If you want to analyze effectiveness of advertisements, different approaches in connection with eye tracking analysis are possible. Our eye tracking software NYAN^® supports you during designing your study, recording processes and analyzing of your data. We put emphasis on providing you automatic and easy to use methods of analysis. Even with a few spot samples and in short time you will gain results of high informative value.

Use eye tracking as an objective method for your market research.

Market research with NYAN^®

Create significant eye tracking studies in a few steps.

Observe user behavior via a second monitor in real-time.

Automatic analyses support you to interpret your results.

Compare the visual attention of different groups using attentional landscape technology.

Create visualizations for your custom presentations in short time.

Create user videos and record events by sending self-defined markers or trigger signals.

Combine different analyses for more evidence.

Synchronize eye tracking data with recording devices from third parties (e.g. EEG, skin conductance …) by interfaces for hardware and software.

Various export formats especially for statistic processing (e.g. R, SPSS, MATLAB).

Bright pupil method for trouble-free eye tracking even with make-up and mascara, eye glasses or contact lenses.

Compensation for partially occluded pupils (e.g. with elder people, subjects from Asian communities).

Calibration designs for different user groups, even applicable for infants.