Web Analyses

Due to further development of technologies based on web 2.0 and dynamically overlaid content in menus and commercials analysis of web sites becomes more and more challenging.

If for instance a menu is opened and closed by moving the mouse, the eye tracking analysis has to separate the perception of the menu form the perception of the content behind it. To find those events by manual video sectioning frame by frame can make analysis very time consuming so that financial expenses could exceed a studies’ value.

In order to solve this problem we’ve developed tools for automatic web site analysis. Drop-down Menus, commercials with overlays and dynamic elements like flash videos are detected and optionally filtered. They can be included in the post-processing of eye tracking data. Manual frame by frame analysis of screen recording videos is not necessary anymore. Embedded web sites (frames, i-frames) and scrolling events are no longer a problem. Analysis of several participants or target groups becomes easy as well. NYAN^® automatically creates visualizations like navigation charts. You can integrate them immediately in your presentation.

Use eye tracking for your web analyses.

Web Analyses with NYAN^®

Easy planning of multiple tasks with the web task manager.

Observe users in real-time on a second screen.

Dynamic elements (overlay-menus, flash elements, pop-up windows etc.) are detected automatically.

Analysis of navigation behavior of single users or groups.

Automatic analyses support the interpretation of your results.

Generate easily comprehensible visualizations for your customer presentations in short time.

Synchronize several analyses for higher informative value.

Create user videos and record events by markers or trigger signals.